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A video campaign report shows 5,000 video plays but only 500

A video campaign report shows 5,000 video plays but only 500 video midpoints. What optimization action does this specific data discrepancy suggest?

Question: A video campaign report shows 5,000 video plays but only 500 video midpoints. What optimization action does this specific data discrepancy suggest?

  • Move all budget to mid-roll slots to make sure users see the halfway mark.
  • Turn off companion banners to reduce the load time of the primary video asset.
  • Refresh the video creative to better retain user interest in the first half of the ad.
  • Re-test the VAST tags in the Video Suite Inspector to fix firing errors.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.

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