After setting up separate child advertisers for your client, what's the next step to prepare your client's account in Campaign Manager 360?

Question: After setting up separate child advertisers for your client, what's the next step to prepare your client's account in Campaign Manager 360?

  • Create a campaign for their new line of gloves.
  • Select the ad sizes for your glove creatives.
  • Upload your glove specific creatives into your account.
  • Choose optimal placements for their glove launch.

Explanation

A campaign is created under the relevant advertiser to organize ads, placements, creatives, and reporting for a specific advertising initiative. After child advertisers are set up, the campaign structure must exist before placements and ads can be built for the launch. In Campaign Manager 360, campaigns define the operational container for trafficking and measurement activity. Creative upload and placement setup occur after the campaign framework is created.

Why the other options are incorrect

Glove-specific creatives are uploaded after the campaign structure is available for trafficking.

Optimal placements are selected within campaign setup, not before the campaign exists.

Ad sizes are configured with placements and creatives after the campaign has been created.

Source for verification

https://support.google.com/campaignmanager/answer/6098287

https://support.google.com/campaignmanager/answer/2829461

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.

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