An ad ops specialist is setting up a campaign and needs to make sure a generic brand ad serves as a backup if no targeted ads are eligible for a specific impression. How is this backup plan performed in the system?

Question: An ad ops specialist is setting up a campaign and needs to make sure a generic brand ad serves as a backup if no targeted ads are eligible for a specific impression. How is this backup plan performed in the system?

• The system automatically creates a default ad with no targeting criteria.
• The specialist must set a standard ad to Priority 1 to make sure it always serves.
• The system will pause the placement until a new targeted creative is uploaded.
• The campaign must be linked to a Google Search engine account to serve text ads.

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