Question: An advertiser wants to measure how many people bought a product after seeing a Facebook ad, even if they never clicked the ad. What must be in place to capture this data?
- A standard click tracker URL used as the main destination link.
- A Search Ads 360 engine account linked to the social media platform's ads manager.
- An impression tracking pixel (1x1) implemented in the social platform's tracking field.
- A tracking creative assigned to a standard ad instead of a tracking ad.
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