Question: An agency admin needs to grant a new employee the ability to upload creatives and assign them to ads, but strictly prevent them from creating new sites or managing billing. Which user role should be assigned?
- Agency media planner
- Agency planner.
- Agency trafficker
- Agency administrator
Explanation
Agency trafficker is the role designed for operational campaign setup in Campaign Manager 360. It allows users to upload creatives, assign ads to placements, and send placement tags. This role supports trafficking tasks without giving broad administrative control over account management. Site creation and billing management are separate administrative or billing permissions, so they should not be granted for this use case.
Why the other options are incorrect
Agency administrator has broad administrative access, including account management functions beyond creative trafficking.
Agency planner is not the role intended for uploading creatives and assigning them to ads.
Agency media planner can plan campaigns and view creatives but does not have trafficking-specific creative upload permissions.
Source for verification
https://support.google.com/campaignmanager/answer/6098287?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.