An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?


  • They included four different creatives to run in this campaign.
  • They included geographic, language, and technology targeting.
  • They set the ad priority to “2,” and then it ran before the standard ad.
  • They enabled the ad to run across different sites and platforms.

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