Which of the following is considered a best practice when using Performance Planner?
Question: Which of the following is considered a best practice when using Performance Planner? When creating plans during seasonal periods,
Which Smart Bidding strategy optimizes for value?
Question: Which Smart Bidding strategy optimizes for value? Target Impression Share Maximize clicks Target ROAS Maximize conversions Explanation Target ROAS
A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?
Question: A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action
A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What's the value of this retailer using campaign experiments to test campaign optimizations?
Question: A retailer is looking to grow their online sales this year. To do so, they plan to experiment with
You're making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
Question: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which
Why is it a good idea to opt into optimised targeting when creating a video action campaign?
Question: Why is it a good idea to opt into optimised targeting when creating a video action campaign? It’ll remove
A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
Question: A business owner wants to set up their company’s Google video campaign to make sure that people think about
Google Ads Video Certification
If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?
Question: If you’re running a Google video campaign with a consideration goal and you want to measure the number of
Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
Question: Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you
You're creating a storyboard for a video ad and you're optimising for view completions. Which of the following is a way to hook and sustain attention?
Question: You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is
You're planning to run a Google video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics such as 'Video played to', which measurement solution should you use?
Question: You’re planning to run a Google video campaign with an awareness goal, and you want to understand the extent
For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
Question: For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution