Author name: Pankaj Jangir

Question: When creating video ad creatives, within how many seconds should the brand be introduced, and why? Within the last […]

Question: Which creative type allows advertisers to promote products sold in the Amazon store using ads that automatically pull details

Question: An advertiser manages campaigns across three regions and multiple product lines. They need a weekly report showing performance by

Question: An advertiser runs Streaming TV, Sponsored Brands, and Sponsored Products campaigns. Standard attribution shows minimal direct sales from Streaming

Question: How does Long-Term Sales (LTS) differ from standard 14-day attribution? LTS extends the attribution lookback window from 14 days

Question: Which metric combination correctly maps to the consideration stage of the customer purchase journey? Impressions served, unique users reached,

Question: What happens when a standard third-party partner tag (non-S2S) is used during creative setup on Amazon Ads? The creative

Question: An advertiser wants to measure campaign performance across Streaming TV and audio placements using their approved third-party provider. Which

Question: What is a key benefit of server-to-server (S2S) integrations over traditional pixel-based tracking? S2S integrations enable pixel-less third-party measurement

Question: A Programmatic Guaranteed (PG) deal is not delivering as expected. After investigation, you discover the Deal ID entered during

Question: What should you do when a deal is no longer needed or the campaign is complete? Edit the deal

Question: An advertiser has negotiated a Private Marketplace deal with a publisher who uses an SSP not with Amazon Ads