Author name: Pankaj Jangir

Question: True or false? Social listening can help you find leads. True False Explanation Social listening can reveal audience needs,

Question: Why are hashtags helpful? To aid search, track campaigns, and to influence the creation of user-generated content To keep

Question: True or false? It’s necessary to conduct a social media audit every 2–3 years. True False Explanation A social

Question: What is a social media audit? A hard look at the data from all your social accounts and the

Question: Which of these KPIs demonstrate engagement? Choose all that apply. Direct sales revenue from social media Mentions Sharing and

Question: Which KPI is most likely to be a vanity metric? Reach Engagement Return on Investment (ROI) Retention and loyalty

Question: True or False? In social media, a service level agreement (SLA) refers to how much time passes between when

Question: What is the biggest challenge that most social media practitioners have? Hiring the right number of people Developing the

Question: True or False? The Holistic model is the most common social team structure used by organizations today. True False

Question: Which of the below is not one of the five types of social media models? Distributed Dandelion Holistic Hub

Question: Why do stakeholders matter as you begin to develop your team structure? Stakeholders help you plan for the future.