Choose all that apply. Which methods can you use to research your user’s goals on your website?

Question: Choose all that apply. Which methods can you use to research your user’s goals on your website?

• Surveys
• Email
• Heat-mapping
• Card sorting

Explanation

HubSpot teaches that identifying visitor goals starts with direct research and observed site behavior. Surveys let you ask focused questions such as why someone visited the site and what they were trying to find. Email outreach is also valid because HubSpot recommends inviting customers to share their experiences by emailing them directly. Heat mapping software adds indirect research by showing where visitors spend time and where they may be struggling on the site. HubSpot+1

Why the other options are incorrect

Card sorting is used to design or evaluate a website’s information architecture and navigation, not to identify visitor goals directly. HubSpot

Source for verification

https://cdn2.hubspot.net/hubfs/137828/_Academy%20Education%20-%20Learning%20Center%20Resources/Academy_Certification%20Courses/Academy_HubSpot%20CMS%20For%20Marketers/Academy%20Lesson_Fundamentals%20of%20a%20Great%20Website%20User%20Experience/Script/Fundamentals%20of%20a%20Great%20Website%20User%20Experience.pdf

https://cdn2.hubspot.net/hubfs/137828/_Academy%20Education%20-%20Learning%20Center%20Resources/Academy_Certification%20Courses/Academy_HubSpot%20CMS%20For%20Marketers/Academy%20Lesson_Analyzing%20Your%20Website%20Performance%20in%20the%20HubSpot%20CMS/Script/Analyzing%20Your%20Website%20Performance%20in%20the%20Hubspot%20CMS-1.pdf

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