Question: Fill in the blank. Backlinks are links ________.
- from other websites to your website
- from your blog posts to your website pages
- from your website to other websites
- from your pillar page to your subtopic content
Explanation
HubSpot treats backlinks as inbound links that point to your content from outside domains. In the SEO tool, HubSpot tracks inbound links that refer back to a pillar page, which shows that the concept is based on links coming into your site rather than links you place within it. HubSpot also states that inbound links to your content come from other websites, so the defining factor is the direction of the link. That is why this term refers to external sites pointing at your website. HubSpot Knowledge Base+1
Why the other options are incorrect
B) This describes internal links between assets on the same domain, which HubSpot uses inside a topic cluster rather than as backlinks. HubSpot Knowledge Base+1
C) This points away from your domain, so the link direction is the opposite of an inbound link. HubSpot Knowledge Base+1
D) This is a topic cluster linking pattern between your own pages, so it is an internal link structure, not a backlink from an external site. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/content-strategy/analyze-topic-performance
https://knowledge.hubspot.com/content-strategy/pillar-pages-topics-and-subtopics
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