Question: How do you build relevance and authority for your website?
- Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
- Build relevance by creating backlinks. Build authority by using keywords throughout your content.
- Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
- Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
Explanation
In HubSpot’s SEO model, relevance comes from publishing content around topics that match your company’s areas of expertise and customer intent. HubSpot Knowledge Base+1 HubSpot’s topic clusters use a pillar page and supporting content to help search engines understand what the website is about. HubSpot Knowledge Base+1 Authority is strengthened through inbound links, and HubSpot explicitly tracks links referring back to a pillar page as part of that authority-building structure. HubSpot Knowledge Base+1 That is why strong content supports relevance, while backlinks support authority. HubSpot Knowledge Base+1
Why the other options are incorrect
B) This reverses HubSpot’s distinction between relevance from content and authority from inbound links. HubSpot
C) Promotion can help distribution, but HubSpot ties relevance to topic-based content and authority to links, not the other way around. HubSpot Knowledge Base+1
D) Alt text and topic clusters support SEO structure and accessibility, but they do not match HubSpot’s direct relevance-versus-authority framework. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/content-strategy/pillar-pages-topics-and-subtopics
https://cdn2.hubspot.net/hub/53/file-13204698-pdf/docs/learning-seo-from-the-expert-hubspot.pdf
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