Question: Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- 6 to 7
- 2 to 3
- None of these
- 4 to 5
Explanation
LinkedIn recommends using several ad creatives to support reach and frequency without creating fatigue. A focused creative rotation gives Campaign Manager enough variation to serve relevant messages while keeping the brand idea consistent. For a brand awareness campaign, creative variety helps maintain attention across repeated impressions. Too few creatives can limit learning, while too many can dilute focus and make performance harder to interpret.
Why the other options are incorrect
6 to 7 adds more creative variation than LinkedIn recommends for this brand awareness frequency practice.
2 to 3 provides too little creative variation for improving frequency effectively.
None of these is incorrect because LinkedIn provides a specific recommended creative range.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
https://www.linkedin.com/help/lms/answer/a424570
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.