Question: Serena’s lead gen campaign has been live for a few months and she is reporting on the results. She wants to know how she is performing. Which metrics in the Campaign Manager does LinkedIn recommend Serena reviews? Select all that apply.
- Cost per lead (CPL)
- Number of leads
- Average click-through rate (CTR)
Explanation
A live Lead Gen Forms campaign should be evaluated with both lead volume and lead efficiency. Campaign Manager separates reporting views so lead performance can be reviewed alongside engagement performance. Cost per lead shows acquisition efficiency, while lead count shows total response generated. Average click-through rate helps identify whether the ad is attracting enough qualified engagement before form completion.
Why the other options are incorrect
No incorrect options were provided.
Source for verification
https://www.linkedin.com/help/lms/answer/a425750
https://www.linkedin.com/help/lms/answer/a447152
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