HubSpot Social Media Certification

Question: The number of leads you generate that actually become paying customers is known as your ________. average conversion rate […]

Question: You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure

Question: Which of the following social media expense do you want to track so you can calculate ROI on your

Question: True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the

Question: Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?

Question: True or False? To implement an effective social media strategy, you have to be aware of the legal challenges,

Question: A(n) ________ outlines guidelines and best practices for employees to follow on social media. crisis plan advocacy plan social

Question: What’s the first step organizations and brands need to take when establishing a social media policy? Educate employees on

Question: The _________ stage focuses on creating message maps and listening protocols on social media. preparation recovery response crisis Explanation

Question: True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and

Question: True or False? You should revisit your KPIs every 18 months. True False Explanation KPIs should be reviewed more

Question: True or false? Simon Sinek says that people want to buy what you have. They don’t care about what