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- Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
- Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
- Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
- Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
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