Question: What's a best practice to follow when creating a Performance Max campaign?
- Avoid linking a Google My Business or Google Merchant Center feed
- Use the maximum number of text, image, and video assets possible
- Limit the number of ad extensions within an asset group
- Establish conversion tracking after a campaign has been running for two weeks
or
- Establish conversion tracking after a campaign has been running for two weeks
- Limit the number of ad extensions within an asset group
- Avoid linking a Google My Business or Google Merchant Center feed
- Use the maximum number of text, image and video assets possible
Explanation
Performance Max uses assets to automatically assemble ads across eligible Google Ads inventory. Supplying the maximum available text, image, and video assets gives Google AI more combinations to test and serve. More asset variety improves the campaign’s ability to match creative to different placements, formats, and user contexts. Strong asset coverage also supports better Ad Strength and helps the system find higher-performing creative combinations.
Why the other options are incorrect
Ad extensions should not be limited because relevant assets can give users more information and reasons to act.
Conversion tracking should be set up before launch so optimization can use accurate conversion data from the start.
Google My Business or Google Merchant Center feed should not be avoided when relevant because feeds can support location or product-based optimization.
Source for verification
https://support.google.com/google-ads/answer/14528220
https://support.google.com/google-ads/answer/10724492
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.