Question: What's an example of a metric used to measure value?
- Time spent on site
- Cart size
- Page depth
- Cost-per-click
or
- Basket size
- Time spent on site
- Page depth
- Cost per click
Explanation
Cart size is a value metric because it reflects the commercial value generated by a conversion. In Google Ads, value measurement helps distinguish high-value customer actions from lower-value interactions. This supports value-based bidding, where Google AI can optimize toward higher conversion value instead of only increasing conversion volume. Cart size is tied to purchase behavior, making it more relevant to business value than engagement or traffic metrics.
Why the other options are incorrect
Cost-per-click measures the average amount paid for a click, not the value created by that click.
Page depth measures site engagement, not purchase value or revenue impact.
Time spent on site measures user engagement duration, not the value of a conversion.
Source for verification
https://support.google.com/google-ads/answer/9028254
https://support.google.com/google-ads/answer/14792795
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