Question: When do you pay for a Shopping ad?
- When someone views your ad without engaging with the content
- When someone searches for your item
- When someone clicks on your ad and lands on the site
- When someone makes a purchase on the site
Explanation
Shopping ads generally use cost-per-click pricing. A charge happens when a shopper clicks the ad and is taken to the product landing page or another Google-hosted shopping destination. Viewing the ad or searching for the product does not create a charge by itself. Purchase completion is not required for the click cost to apply.
Why the other options are incorrect
Purchase is incorrect because Shopping ads are not charged only after a completed sale.
Search is incorrect because a user search can trigger eligibility, but it does not create a charge.
View is incorrect because standard Shopping ad billing is based on clicks, not passive impressions.
Source for verification
https://support.google.com/google-ads/answer/2454022
https://support.google.com/google-ads/answer/1164957719
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.