Question: You'd like to promote your products across Google's platform but aren't sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?
- Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Performance Max campaigns can help you find and reach audiences across Google's platform without creating a separate campaign for each channel.
- Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.
Explanation
Performance Max is designed to access Google Ads inventory from a single campaign. It uses Google AI to optimize delivery across channels based on the advertiser’s selected conversion goals. This can include Search, YouTube, Display, Discover, Gmail, Maps, and Shopping inventory. Compared with Standard Shopping, it provides broader cross-channel reach without building separate campaigns for each placement.
Why the other options are incorrect
Separate campaign for Shopping and Search is incorrect because Performance Max does not require separate campaigns for those channels.
Shopping and Search only is incorrect because Performance Max can reach more Google inventory than only Shopping and Search.
Campaign for each channel is incorrect because Performance Max is built to work across channels from one campaign.
Source for verification
https://support.google.com/google-ads/answer/10724817
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.