Question: Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
- Custom attribute
- Custom dimension
- Custom variable
- Custom parameter
Explanation
Floodlight custom variables capture additional details from a webpage when a conversion is recorded. These values can describe transaction context, user status, product details, or other page-level elements available at the time the Floodlight tag fires. In Campaign Manager 360 reporting, these values can be used as Floodlight dimensions or metrics when configured correctly. This allows conversion reporting to include more specific information than the standard activity count.
Why the other options are incorrect
Custom parameter is not the Campaign Manager 360 Floodlight feature name for reporting page-level conversion details.
Custom attribute is not the defined Floodlight reporting mechanism for capturing conversion-event values.
Custom dimension is a reporting output type, not the Floodlight feature used to pass values from the webpage.
Source for verification
https://support.google.com/campaignmanager/answer/3027419
https://support.google.com/campaignmanager/answer/2823790
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