Question: Which platforms allow for native integrations with Campaign Manager 360?
- Google Analytics 4, Display & Video 360, Search Ads 360
- Google Ads, Google Analytics 4, Display & Video 360
- Google Analytics 4, Surveys 360, Search Ads 360
- Google Ads, Display & Video 360, Search Ads 360
Explanation
Campaign Manager 360 integrates with Google Marketing Platform products that share campaign, conversion, and Floodlight data. Google Analytics 4 can link to a Campaign Manager 360 Floodlight configuration for campaign reporting and conversion export. Display & Video 360 and Search Ads 360 can use Floodlight-based data from Campaign Manager 360 for media activation and measurement. These integrations support connected reporting and optimization across Google’s enterprise advertising platforms.
Why the other options are incorrect
Google Ads is not part of the native Campaign Manager 360 integration set identified here.
Surveys 360 is not used for Campaign Manager 360 Floodlight-based campaign measurement or activation.
Google Ads makes the remaining platform set incorrect because the required integrations use Google Marketing Platform products.
Source for verification
https://support.google.com/analytics/answer/12325075
https://support.google.com/campaignmanager/answer/2709362
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.