Question: Your new client's business has a home decor division and a general contracting division. Since this is the first time you're working with them, you'll need to set up their Campaign Manager 360 network so they're able to separate their divisions while also being able to see a holistic view of their company.What kind of setup will allow for this differentiation?
- Set up two parent advertisers under one Campaign Manager 360 network.
- Set up two separate placements under the parent advertiser.
- Set up separate child advertisers under the parent advertiser.
- Set up separate campaigns under the parent advertiser.
Explanation
Child advertisers allow separate business divisions to maintain distinct campaigns while sharing a relationship to a single parent structure. A shared Floodlight configuration can support consolidated measurement across the related advertisers. This setup keeps division-level trafficking organized without losing company-level reporting visibility. It is more appropriate than separating the divisions only by campaigns or placements.
Why the other options are incorrect
Separate campaigns separate initiatives, not business divisions within an advertiser structure.
Two parent advertisers separates the divisions too far and reduces the intended shared company view.
Separate placements organize media inventory, not advertiser-level business divisions.
Source for verification
https://support.google.com/campaignmanager/answer/2829356
https://support.google.com/campaignmanager/answer/3027419
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