Question: You're a digital marketing manager for a large children's clothing retailer that maintains a flexible budget for all campaigns. What best practice should you follow to see the best results from your budgeting flexibility?
- Creating a different budget for campaign experiments and unanticipated market changes
- Capping budgets at the average daily spend as a means of curbing unneeded spending during seasonal periods
- Changing performance targets monthly or quarterly as needed to optimize AI-driven solutions
- Utilizing shared budgets and portfolio bid strategies to get the most out of AI on a flexibile budget
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