Question: You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
- Upload creatives that are specific to tennis shoes to your account.
- Choose optimal placements on the publisher for the tennis shoe campaign.
- Download and send tennis shoe placement tags to the specific publisher.
- Select the ad sizes for the tennis shoe campaign on the publisher.
Explanation
Placement tags are the code publishers implement so Campaign Manager 360 can serve the assigned ads and creatives on the publisher’s site. After the ad and creative are active and assigned to a placement, the next trafficking step is to export or send the tags to the publisher. Campaign Manager 360 uses those tags to connect the publisher inventory to the correct placement. Without live, functional tags on the publisher’s site, the creative cannot serve through Campaign Manager 360.
Why the other options are incorrect
Optimal placements are selected during media planning, but serving requires implemented Campaign Manager 360 tags.
Tennis shoe creatives must be uploaded and assigned, but upload alone does not make the publisher site request the ad.
Ad sizes define placement compatibility, but they do not activate delivery on the publisher site.
Source for verification
https://support.google.com/campaignmanager/answer/2704779
https://support.google.com/campaignmanager/answer/2834023
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