Which of the following is a benefit of GROW coaching?

Question: Which of the following is a benefit of GROW coaching?

  • It places the responsibility for improvement on the person being coached.
  • It can be implemented without any direct involvement from sales management.
  • It gives the management team more control over individual salespeople.
  • It simplifies the way salespeople report their progress.

Explanation

The GROW coaching technique supports improvement by keeping ownership with the salesperson. The coach asks questions that help the rep define the goal, assess the current reality, explore options, and commit to next steps. This structure makes the rep an active participant rather than a passive recipient of instructions. In the Transform phase, that ownership strengthens a culture of learning.

Why the other options are incorrect

No management involvement is incorrect because coaching requires active participation from the sales manager.

More control is incorrect because GROW coaching emphasizes rep ownership, not manager control.

Progress reporting is incorrect because the technique is designed for coaching conversations, not reporting simplification.

Source for verification

https://academy.hubspot.com/lessons/transform-your-sales-team

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification" page.

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