Question: What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
- HTML5 format
- Native apps
- Campaign Manager 360
- Display & Video 360 Marketplace
Explanation
HTML5 creatives are designed to work across modern browsers and can support both desktop and mobile environments. In Campaign Manager 360, HTML5 assets can be uploaded as display creatives when they meet platform requirements. This format supports responsive and interactive creative experiences without relying on older technologies. It is the relevant technology for cross-platform ad compatibility.
Why the other options are incorrect
Native apps are mobile app environments, not a creative technology for desktop and mobile ad compatibility.
Display & Video 360 Marketplace is used for finding and buying inventory, not building cross-platform creative formats.
Campaign Manager 360 manages trafficking and reporting, but the cross-platform creative technology is HTML5.
Source for verification
https://support.google.com/campaignmanager/answer/3145300
https://support.google.com/campaignmanager/answer/2826489
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