Question: A client would like to better understand how Campaign Manager 360 works.What's the correct order of steps you'd use to describe Campaign Manager 360's process?
- 1. Campaign Manager 360 selects an ad to use the space. 2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
- 1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 2. Campaign Manager 360 selects an ad to use the space. 3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
- 1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360. 3. Campaign Manager 360 selects an ad to use the space. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
- 1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
Explanation
Campaign Manager 360 begins serving after a user loads a publisher page or app with available ad space. The ad request is sent through the implemented placement tag, and Campaign Manager 360 evaluates eligible ads for that placement. It then uses targeting, rotation, scheduling, and creative eligibility to determine which creative can be delivered. After the ad serves, delivery and performance data are recorded for reporting.
Why the other options are incorrect
Option A starts with creative selection before the ad request exists.
Option C places reporting before ad selection and creative delivery.
Option D selects an ad before a user visit creates an available ad request.
Source for verification
https://support.google.com/campaignmanager/answer/2838056
https://support.google.com/campaignmanager/answer/2826636
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