Question: A national medical device company is ready to launch their campaign for a new wheelchair.Which role within their organization has the ability to send the Campaign Manager 360 tags to advertisers?
- Agency creative planner
- Agency media planner
- Agency trafficker
- Agency administrator
Explanation
Trafficking is the Campaign Manager 360 workflow for preparing ads, assigning creatives, and managing placement tags. Once placements are ready, tags are generated, tested, and sent for implementation. This responsibility belongs to the operational role that handles campaign setup and delivery execution. Tag delivery requires access to trafficking functions rather than planning or creative strategy functions.
Why the other options are incorrect
Agency media planner focuses on media strategy and placement planning, not tag generation and delivery.
Agency creative planner focuses on creative strategy or asset planning, not trafficking tags.
Agency administrator manages account access and settings, not the standard campaign tag-sending workflow.
Source for verification
https://support.google.com/campaignmanager/answer/2826636
https://support.google.com/campaignmanager/answer/6098250
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.