Author name: Pankaj Jangir

Question: What is the primary benefit of the budget optimization feature in Amazon DSP campaigns? Ensures the campaign budget is

Question: Which of the following best describes "Prioritize spending full budget, while maximizing performance" when setting bidding priority during campaign

Question: For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions. True False Explanation

Question: Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely

Question: Which metric would best reflect success in driving conversion? Detail page view rate Purchases Impressions or Detail page view

Question: Video ads purchased on Amazon DSP includes which of the following formats? Online video (OLV) ads and Streaming TV

Question: Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile

Question: KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor

Question: Which of the following best describes the conversion rate? Number of Subscribe and Saves divided by the number of

Question: What are the main benefits of using Amazon DSP? Programmatic advertising is more time-consuming and less efficient than traditional

Question: Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for

Question: Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they