Question: What can Floodlight tags do within Campaign Manager 360?
- Measure customer conversion and create audience lists for enhanced user engagement
- Measure customer conversion and create enhanced creatives
- Create audience lists for enhanced user engagement and create enhanced creatives
- Create enhanced creatives and report on multi-platform campaigns
Explanation
Floodlight tags record user activity after ad interactions so Campaign Manager 360 can measure conversions. A Floodlight activity can represent actions such as visits, purchases, sign-ups, or other site events. Floodlight activity data can also be used to build audience lists for later targeting. These functions support measurement and user engagement, not creative production.
Why the other options are incorrect
Enhanced creatives are not created by Floodlight tags.
Enhanced user engagement and enhanced creatives includes creative creation, which is outside Floodlight tag functionality.
Multi-platform campaigns are reported through Campaign Manager 360 reporting, not created by Floodlight tags.
Source for verification
https://support.google.com/campaignmanager/answer/6100588
https://support.google.com/campaignmanager/answer/2893920
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.