Question: A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
- Standard report and Floodlight Report
- Standard report and Reach report
- Floodlight Report and Summary report
- Floodlight Report and Reach report
Explanation
Floodlight measures conversion activity, including purchases tracked through Floodlight activities. A Floodlight Report is used to analyze those conversion actions after users interact with ads. Reach reporting measures how many unique users were exposed to media activity. Together, these reports cover purchasing users and unique campaign reach without relying on summary-level delivery totals alone.
Why the other options are incorrect
Summary report provides high-level campaign performance, not detailed purchase and unique reach analysis.
Standard report can show general delivery and performance metrics, but it is not the dedicated report for unique reach.
Standard report does not replace Floodlight reporting for purchase-focused conversion analysis.
Source for verification
https://support.google.com/campaignmanager/answer/3027419
https://support.google.com/campaignmanager/table/6170532
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