Question: Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They're using a counter tag within their Floodlight tags in Campaign Manager 360.Which counting method should you use if you want to measure how many users downloaded the brochure?
- Per session counting method
- Unique counting method
- Standard counting method
- Custom counting method
Explanation
Unique counting is used for a Floodlight counter activity when the goal is to count distinct users rather than every download event. It counts the first conversion for each unique user during a 24-hour day. This fits a brochure download goal where repeated downloads by the same user should not inflate the user count. The counting method is selected when creating or editing the Floodlight activity.
Why the other options are incorrect
Custom counting method is not a standard counter activity counting method for this use case.
Standard counting method counts every conversion, so repeat downloads by the same user can be counted multiple times.
Per session counting method counts once per user per session, not once per unique user during the day.
Source for verification
https://support.google.com/campaignmanager/answer/2823400
https://support.google.com/campaignmanager/answer/6100588
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