What’s the sales manager’s role in the fourth phase of a sales training, when the team applies their new skills in the real world?

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  • Ensuring what was covered in training is kept top of mind for the members of the sales team
  • Assessing team members on how well they can apply what they’ve learned
  • Coaching individual team members to help them reach mastery
  • Holding team members accountable to integrating the training into their actual workflow
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