Question: Which of the following is an example of a formal job story?
- It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and breakfast. They offered a packaged deal with a local theater and a restaurant, and it was a good price, so I bought it.
- As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.
- I wanted to understand my customers' job to be done, so I interviewed several of them, mapped out the timeline of everything that led them to buy my product, and looked for patterns.
- I have a long, boring drive to work, and I need something to help me stay engaged and prevent me from getting hungry before 10:00.
Explanation
A formal job story follows the structure: “When [situation], I want to [motivation], so that [desired outcome].” This format clearly links context, customer motivation, and expected result. It provides a repeatable template for understanding the specific Jobs to Be Done. The example given captures a concrete situation, a clear goal, and a measurable outcome, making it actionable for sales and product strategy. Using this structure helps teams design solutions aligned with customer needs rather than assumptions.
Why the other options are incorrect
A is a narrative example, not structured as a formal job story.
C describes a process for discovering jobs, not a job story itself.
D identifies a situation and need but does not specify the outcome in the formal job story format.
Source for verification
HubSpot Knowledge Base – How to Write Job Stories
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