Question: You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Shopping ads can be served by Google My Business.
- Shopping ads can be served by one Comparison Shopping Service (CSS).
- Shopping ads can be served by Google Merchant Center only.
- Shopping ads can be served by any Comparison Shopping Service (CSS) you work with.
Explanation
In the European Economic Area and Switzerland, Shopping ads can be shown through a Comparison Shopping Service. Merchants may work with Google Shopping or another CSS to place Shopping ads on Google. The selected CSS submits product data and serves as the merchant’s route for Shopping ad participation in those regions. This setup gives merchants flexibility to choose the service provider they want to use for Shopping ads.
Why the other options are incorrect
One Comparison Shopping Service is incorrect because merchants are not limited to only one fixed provider.
Google My Business is incorrect because it is not the system used to serve Shopping ads through CSS.
Google Merchant Center only is incorrect because Shopping ads in these regions can be served through Google Shopping or another CSS partner.
Source for verification
https://support.google.com/css-center/answer/9779467
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.