Question: Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?
- Cancel the entire campaign.
- Delay the entire campaign.
- Cancel the video ad placements, but proceed with the companion ads.
- Until the video ads are ready, begin the campaign with companion ads.
Explanation
Companion creatives are display creatives associated with video inventory and can be trafficked while video assets are still being prepared. In Campaign Manager 360, companion delivery can support visibility around video placements and keep the campaign active before the main video creative is available. This approach avoids stopping the campaign when only part of the creative set is ready. The video creative can be added once it meets the publisher and trafficking requirements.
Why the other options are incorrect
Cancel the entire campaign stops all delivery even though usable creative assets are available.
Cancel video placements removes the inventory needed once the video creative is ready.
Delay the entire campaign postpones delivery unnecessarily when companion assets can be used first.
Source for verification
https://support.google.com/campaignmanager/answer/3311603
https://support.google.com/campaignmanager/answer/2826489
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.