Question: Your client wants to measure users' ability to see their video.Which metric within Campaign Manager 360 should they use to do this?
- Video full-screen
- Video plays
- Video views
- Video completions
Explanation
Video views measures how often a video clip was viewed in Campaign Manager 360 reporting. This metric is used when visibility of video playback is the focus rather than starts, full-screen behavior, or completed views. It reflects viewed video activity, making it the relevant metric for evaluating whether users could see the video. Other video metrics isolate different playback actions and do not directly represent general viewing.
Why the other options are incorrect
Video plays measures starts, not whether the video was viewed.
Video full-screen measures full-screen interactions, not general video visibility.
Video completions measures finished playback, not whether the video was seen.
Source for verification
https://support.google.com/campaignmanager/table/6170532
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