Question: You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?
- Google Analytics 4
- Google Play installs
- A third-party SDK
- Looker Studio
Explanation
Google Analytics 4 is the Google solution used to measure app activity through event-based data collection. App conversions can be created from app events and used for campaign measurement. Because implementation uses the Google Analytics for Firebase SDK, it is appropriate when coding resources are available. This fits a Campaign Manager 360 app-conversion measurement workflow better than reporting-only or install-only options.
Why the other options are incorrect
Third-party SDK is not the Google solution requested for app conversion measurement.
Google Play installs measures install activity, not broader in-app conversions for Campaign Manager 360 reporting.
Looker Studio visualizes data but does not implement app conversion measurement.
Source for verification
https://support.google.com/analytics/answer/9304153
https://support.google.com/campaignmanager/answer/7392275
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