Question: Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
- Video plays and video completions
- Video pauses and video completions
- Video plays and video pauses
- Video stops and video replays
Explanation
Video Stops measures impressions where a user stopped a video clip while it was playing. Video Replays measures impressions where a user restarted a video after it was stopped or paused. Both are Rich Media video metrics in Campaign Manager 360 reporting. These metrics directly isolate stop and restart behavior instead of measuring playback volume or completion.
Why the other options are incorrect
Video pauses measures pauses, not full stops.
Video completions measures finished playback, not restart behavior.
Video plays measures video starts, not stops or restarts.
Source for verification
https://support.google.com/campaignmanager/table/6170532
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