Question: An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory.Before setting up their campaign in Campaign Manager 360, what's the first thing they should do?
- Create their companion banner ads to reflect this campaign.
- Send the video ad tag to each of the desired publishers.
- Adjust the file size of each video ad for separate upload.
- Confirm publisher requirements for specific campaign dimensions.
Explanation
Campaign Manager 360 video setup begins with media planning to confirm that the publisher’s site supports in-stream video creatives. Publisher requirements determine key creative specifications such as format, resolution, dimensions, orientation, and supported VAST versions. These specifications must be confirmed before creative development or trafficking so the asset can serve correctly in the intended inventory. This prevents setup issues caused by mismatched video or companion requirements.
Why the other options are incorrect
Video ad tag is sent after setup, not before publisher specifications are confirmed.
File size is only one possible publisher requirement and should not be adjusted before all required specifications are known.
Companion banner ads may be part of video setup, but their sizes and use depend on publisher requirements.
Source for verification
https://support.google.com/campaignmanager/answer/3311603
https://support.google.com/campaignmanager/answer/4348108
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