Question: Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
- Use mobile targeting to surface two separate ads so that users can be directed accordingly.
- Use audience targeting to engage users looking for virtual fitness apps and who are close to a store location.
- Use mobile targeting to include mobile app and mobile web ads to their campaign.
- Use audience targeting to include users who have already purchased equipment from the brand.
Explanation
In Campaign Manager 360, targeting controls whether an ad can serve based on conditions such as mobile environment and device criteria. Different ads can be configured with different mobile eligibility and landing-page behavior, allowing traffic to be routed by context. This is the relevant method when mobile web users and in-app users need different destinations in the same campaign. It keeps routing in trafficking logic rather than relying on audience membership.
Why the other options are incorrect
Mobile app and mobile web ads only includes mobile inventory types; it does not explain how traffic is split by destination.
Purchased-equipment audience targets past customer behavior, not mobile routing between site and store actions.
Virtual fitness app audience uses audience intent and location, not the required mobile trafficking split.
Source for verification
https://support.google.com/campaignmanager/answer/3285848
https://support.google.com/campaignmanager/answer/6170673
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