Campaign manager 360 Certification (OLD)

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  1. When looking within Campaign Manager 360 at a campaign what components would you find?
  2. A manager at an advertising agency works with several clients across different categories.How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
  3. A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
  4. A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
  5. After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What could cause this to happen?
  6. Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?
  7. In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
  8. An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices.Which technology can help them achieve that goal?
  9. At an advertising agency, you add several clients to your portfolio but they’re across different categories.What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
  10. An advertiser is launching a new product. They need to ensure a creative will run every time.What do they need to do?
  11. An agency account executive reviews an account within Campaign Manager 360.What account components would the executive see?
  12. An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser.To meet their goal, which ad inventory option should they use?
  13. An agency represents a photography accessories dealer. The dealer is ready to set up a campaign within Campaign Manager 360, with their newly created network.What steps, in order, should the agency follow to organize the campaign for their client?
  14. An agency’s client, a hair care products company, has just launched a new line of shampoos for children.To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
  15. A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
  16. A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers.Which ad inventory option should they work with?
  17. A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?
  18. A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
  19. A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?
  20. A business proprietor reviews an ad campaign within Campaign Manager 360.What components do they find in the campaign?
  21. A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory.Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?
  22. A client asks you to explain what Campaign Manager 360 is.What answer will you give them?
  23. You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared.Which report should you check on?
  24. You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing.What might be the reason for such an error?
  25. You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information.Which video metric should you look for within Campaign Manager 360 reporting?
  26. You’re launching a new line of camping tents and are running ads across mobile web and in-app inventory.If your objective is to see purchases across both platforms, which report should you run?
  27. You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web.To find out about purchases in both platforms, which report should you check on?
  28. You want to expand your ad campaign into video ads using Campaign Manager 360.What types of video ad creatives do you discover you can use?
  29. You want to set transcoding for your client’s in-stream video creatives in their campaign.In which Campaign Manager 360 hierarchy would you have the ability to set transcoding for in-stream video creatives?
  30. A realtor would like to add a 1280×720 MP4 video ad placement to their new In-Stream Video campaign.To include this video format and resolution in their campaign, what step should they take?
  31. A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations.What resource should they use to review these metrics?
  32. An account executive is assembling a client’s campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?
  33. You’ve worked with your client to develop a video campaign. When you’re ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?
  34. Your client, a game developer, is creating a new educational game aimed for preteens and is almost ready to launch. They want to be sure their display ads only show in locations in line with your brand.To reach this goal, what level in your Campaign Manager 360 account settings will you navigate to?
  35. Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad.Which two rich media metrics from Campaign Manager 360 would help you meet this request?
  36. You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions.What solution should you pick?
  37. You’re about to send tags to advertisers.What role do you have in Campaign Manager 360 that enables you to do this?
  38. You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding.Which solution should you select that meets your needs?
  39. You’re working with a dairy brand who is adding new ice cream flavors as part of their offerings. They’d like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream.Which tool in Campaign Manager 360 is the right one for this objective?
  40. You’d like to find out how many visitors shopped on your website every day last month, and you’d like to have this spreadsheet emailed to you.Which Campaign Manager 360 feature should you use that meets your need?
  41. During website conversions, you’d like to find out which billing postal codes users entered.Which Floodlight feature can you use to help measure that information?
  42. In Campaign Manager 360, you’ve just set up your client, a coffee store chain, with separate child advertisers.What’s the next step you should take to prepare their account?
  43. One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand.Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
  44. When reviewing an account within Campaign Manager 360, which account components would you see?
  45. Which platforms feature native integration with Campaign Manager 360?
  46. You decide to add Floodlight tags to your campaign in Campaign Manager 360.What will these tags do?
  47. Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed.Which video metric should you look at within Campaign Manager 360 reporting?
  48. Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements.What do you tell them?
  49. Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications.How should you traffic this campaign in order to accomodate the client’s needs?
  50. Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements.What’s the right advice to tell them?
  51. Your new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360.What options do you tell them they have?
  52. Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?
  53. Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount.What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?
  54. You’ve worked with your client, a pottery company, to get their campaign ready.In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
  55. Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.What kind of framework will you need to permit this kind of differentiation?
  56. Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives.What could have caused the error?
  57. Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?
  58. Your client, a skin care products company, is interested in a new ad campaign set up within Campaign Manager 360. They’ve already had their network set up within the platform.Step-by-step, which processes should you follow when carrying out their campaign?
  59. Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with.How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
  60. Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
  61. You’re building an ad campaign for a photography supply store, and they’ve prepared many different creatives for their campaign.Which product should you select to help you easily integrate creatives while working with Campaign Manager 360?
  62. You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
  63. You’re about to open a new online store for your art supplies business. You’re ready to use mobile in-app advertising and want to be sure these can send visitors to the in-app landing page for the new online store.Which tool in Campaign Manager 360 should you select?
  64. You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing.What may be the cause for the missing metrics?
  65. An agency account manager has set up separate child advertisers for a client, a party supplies store.What’s the next step the account manager should take to get the client’s account ready in Campaign Manager 360?
  66. A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?
  67. A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they’ve requested?
  68. A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign.Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?
  69. A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign.Which ad placement option would they include in their campaign?
  70. You need to explain what Campaign Manager 360 is to a client.What answer will you give them?
  71. Which positions at an agency would you expect to use Campaign Manager 360?
  72. What part of the Google Marketing Platform should you go to in order to manage connections across different products?
  73. A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
  74. When third-party cookies deprecate, what are the critical inputs for conversion attribution?
  75. Within Campaign Manager 360, what are the components within each campaign?
  76. A marketer has set up a new campaign and will now upload creatives. Which four options for creatives will be available to the marketer in Campaign Manager 360?
  77. Where do you go to see the connections you have set up between Google Marketing Platform products?
  78. You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign to meet these demands?
  79. After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
  80. A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
  81. While creating a campaign with your client, they ask you what Floodlight tags can do within their campaign. How do you answer them?
  82. You’re developing new creatives to be used in an ad campaign for your sign-making company. When you serve the creatives, which set of steps would serve your goal?
  83. A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices. Which ad placement would be outside the focus of their campaign goal?
  84. Your sunglasses retail chain client would like to start running mobile ads in their current campaign. Some creatives are already optimized for mobile and may already appear across mobile websites. What’s the first thing to check within their Campaign Manager 360 account to verify that these ads serve?
  85. With which platforms does Campaign Manager 360 have native integrations?
  86. Which steps correctly outline the order in which Campaign Manager 360 functions?
  87. In preparation for an upcoming ad campaign, you need to connect Campaign Manager 360 and Google Analytics 360. Where should you look to enable that integration?
  88. You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
  89. Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
  90. You’ve created a video ad campaign for your automotive rental store business, but you only have the companion ads ready to serve. What should you do?
  91. A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
  92. You are launching a new line of camping tents and are running ads across mobile web and in-app inventory. If your objective is to see purchases across both platforms, which report should you run?
  93. An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?
  94. A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360. If your objective is to measure how many people downloaded the promotion, what counting method should they use?
  95. A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?
  96. After setting up a campaign, a furniture company is ready to upload creatives for it. Which three options for creatives will they be able to use in Campaign Manager 360?
  97. Your swimwear retail chain client has worked with you to begin a video ad campaign. They want to know about their audience’s capability to view their video ads. Which metric within Campaign Manager 360 would help them learn what they want to know?
  98. An agency is working with a jewelry retailer on a campaign. They review their client’s report and notice that the default ads are running more often than the ads assigned by the campaign. What factor may be causing this issue?
  99. An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad. What’s a good way to view these metrics?
  100. Your client wants to create a video campaign with your agency. They ask you for an example when you might use the video impressions or video starts metric from Campaign Manager 360. How do you answer them?
  101. You’d like to add mobile ads to your current campaign, but some creatives are already mobile-optimized and could be appearing on mobile websites. What’s the first consideration you should look at within the Campaign Manager 360 account to make sure of delivery and to reach your goal?
  102. You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?
  103. You want to figure out users’ ability to view their video ads. Which Campaign Manager 360 metric will allow you this insight?

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