A client asks you to explain what Campaign Manager 360 is. What answer will you give them?

• It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management, including a robust set of features for ad serving, targeting, verification, and reporting.
• It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
• It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
• It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.

or

• It’s a cloud-based search management service that helps agencies and marketers effectively manage some of the biggest search marketing campaigns, across several engines and media channels, around the world.
• It’s a stand-alone tool to plan campaigns, to design and manage creative, to organize and apply audience data, to find and buy inventory, and to measure and optimize campaigns.
• It’s a web-based ad management platform for advertisers and agencies that assists with digital campaign management. It includes a versatile set of features for ad serving, targeting, verification, and reporting.
• It’s a toolset that provides insights to better understand customers. With these insights, websites can be improved and tailored audience lists can be created among other actions.