- You’ve owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn’t changed. Which two actions should you take? Choose two.
- You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?
- How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
- How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- Where can your shoppers check out when purchasing an item? Choose two.
- You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
- Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
- What are two means of upgrading all of your Smart Shopping campaign to Performance Max at once? Choose two.
- Which three of the following benefits does a Performance Campaign offer? Choose three.
- Which benefit do you get from using Performance Max campaigns to run across Google platforms including YouTube, Google Search, and Google Images?
- Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
- Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
- Which of these configurations do you need prior to launching a Performance Max campaign?
- You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- Which of these statements is true of Performance Max campaigns?
- How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?
- Which of these components are optimized automatically with a Performance max campaign?
- Which Performance max campaign setting will help you determine the value of getting new customers?
- Which marketing objective is used by Performance Max for Retail?
- Which two of the following are options for checking out when shoppers purchase an item? Choose two.
- In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?
- What are two ways you can upgrade all of your Smart Shopping campaign to Performance Max at once? Chose two.
- You own a small business that sells baseball caps. You’re set to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?
- Which of these marketing objectives does Performance Max for Retail rely upon?
- the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.
- Which three benefits are associated with a Performance Max campaign? Choose three.
- If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?
- If you were advising a client who wanted to run on Performance Max and use Maximize Conversion Value as a bid strategy, which optional secondary bid strategy should you advise them to choose?
- You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?
- Which two of these ad formats can be found in a Performance Max campaign but not a Standard Shopping campaign? Choose two.
- Which configuration must you configure before launching a Performance Max campaign?
- Which of these things does a Performance max campaign automatically optimize?
- What are Performance Max Campaigns?
- You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a patio set. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- Which of these statements about Performance Max campaigns is accurate?
- Which of these choices would make a good optional secondary bid strategy for a client who wanted to run on Performance Max using Maximize Conversion Value as their bid strategy?
- Under which category does irresponsible data collection fall, according to Google Ads Policy?
- Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?
- What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
- Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- What benefit does a remarketing list have for a Smart Shopping campaign?
- Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses
- To maximize performance, how should you set up your Smart Shopping campaigns?
- Which of the following are options for checking out when shoppers purchase an item? Choose three. Select 3 Correct Responses
- Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?
- You’re setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you’re trying to accomplish?
- Which of these tactics would help you maximize performance for a Smart Shopping campaign?
- How can a remarketing list help a Smart Shopping campaign?
- Which of these is a requirement for advertising on Shopping ads?
- What happens if you violate Google policy?
- When should you expect to pay for a Shopping ad?
- What’s automatically optimized with a Smart Shopping campaign?
- You’re a marketing specialist for a large European housewares retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- According to Google Ads Policy, which category type does irresponsible data collection fall under?
- Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Responses
- Which of these format promotes in-store products and drives traffic to brick-and-mortar locations?
- You’re looking to buy four stools for your new home bar. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. When users click on the ad, they land on the product page with one stool. Which Shopping ads policy is the advertiser violating?
- Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?
- Which of these statements is true of Smart Shopping campaigns?
- How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?
- What’s the relationship between Google Merchant Center and Google Ads?
- When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?
- Which of these is an online sales goal?
- Which of these formats promotes in-store offerings while also driving traffic to stores?
- What’s the benefit of conversion tracking?
- Where would you advise someone to go in order to opt in to the Product Ratings Program?
- You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- Which of these statements about product groups in a Shopping campaign is true?
- You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
- Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?
- Which Smart Shopping campaign setting will help you determine the value of acquiring new customers?
- How do Google Ads and Google Merchant Center interact with each other?
- If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses
- How would you accurately describe the function of product groups in a Shopping campaign?
- You own a small business that sells shoes. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- Which of these programs are commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- Which of these components are optimized automatically with a Smart Shopping campaign?
- Which of these statements about Smart shopping campaigns is accurate?
- Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
- Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?
- When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
- You’re a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?
- Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?
- Which of the following is true of attributes in the product feed?
- Which of these choices describes a free product listing?
- Which of these website features are required in order to advertise on Shopping ads?
- Which of these statements about Shopping Ads is true?
- Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign?
- You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?
- Which definition of attributes in the product feed is correct?
- Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
- How do Smart Shopping campaigns work?
- How many Smart Shopping campaigns should you create to maximize performance?
- Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
- A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- How can conversion tracking help users?
- Which of these things does a Smart Shopping campaign automatically optimize?
- What happens after a policy violation?
- Which of these is a benefit of Shopping Ads?
- Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
- You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- What triggers a charge for a Shopping ad?
- What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses
- You own a small business that sells scented candles. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?
- You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the optional and required attributes for apparel in the product feed. How could they achieve granular reporting?
- You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
- If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?
- Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?
- If a person wants to opt in to the Product Ratings Program, where should they go?
- You’re using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Smart Shopping campaigns?
- Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
- What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses
- Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
- Which definition corresponds to a free product listing?
- Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?
- True or false? Shopping campaigns can help promote online and local inventory.
- True or false? Shopping ads use product data to determine how and where to show ads.
- Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
- Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- Which of the following is something retailers shouldn’t do in a shifting retail landscape?
- What can Local Catalog Ads do? Select All Correct Responses
- Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
- You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- You’re using Performance Max campaigns to run across Google platforms including Google Search, YouTube, and Google Images. Which of these benefits would you gain with Performance Max?
- Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses
- Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses
- Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses
- How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
- Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
- If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses
- You’re building a product feed for a client who is new to Shopping ads. You notice inaccuracies in the client’s inventory data. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses
- What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses
- You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two.