Question: What are the key inputs for conversion attribution after third-party cookie deprecation?
- AI, contextual signals, IP address
- AI, contextual signals, privacy safe integrations
- Contextual signals, privacy safe integrations, IP address
- Contextual signals, IP address, AI
Explanation
Conversion modeling helps Campaign Manager 360 estimate conversions that cannot be directly observed. It supports attribution without identifying individual users. Available event context helps fill measurement gaps when direct identifiers are limited. Google Marketing Platform connections, such as Floodlight and enhanced attribution, strengthen attribution signals while maintaining privacy-focused measurement.
Why the other options are incorrect
Option B includes IP address, which is not the privacy-focused attribution input emphasized by Campaign Manager 360.
Option C relies on IP address and omits the modeling component needed for post-cookie attribution.
Option D includes IP address and omits privacy-focused product integrations.
Source for verification
https://support.google.com/campaignmanager/answer/11905523
https://support.google.com/campaignmanager/answer/9182069
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