Question: You're working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They've just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
- 1. Create an advertiser.2. Create a campaign.3. Create a site.4. Create a placement.5. Upload creatives.6. Create ads.7. Associate creative to the ad.8. Associate ad with placement.9. Download and send placement tags.
- 1. Create a campaign. 2. Create an advertiser. 3. Create a placement. 4. Create a site.5. Upload creatives. 6. Create ads. 7. Placements and creatives. 8. Download and send placement tags. 9. Associate the ads.
- 1. Create ads. 2. Create an advertiser. 3. Create a campaign. 4. Create a placement. 5. Upload creatives. 6. Download and send placement tags.
- 1. Create placement. 2. Create an advertiser. 3. Create a campaign. 4. Upload creatives. 5. Create ads.6. Download and send placement tags.
Explanation
A new Campaign Manager 360 setup starts by creating the advertiser that will own the campaign activity. The campaign then acts as the container for sites, placements, ads, and creatives. Placements must exist before placement tags can be generated for publisher implementation. Creatives are uploaded, assigned to ads, associated with placements, and then placement tags are sent so delivery can occur.
Why the other options are incorrect
Option A starts with ads before the advertiser and campaign structure exists.
Option B starts with placements before the advertiser and campaign are created.
Option C creates the campaign before the advertiser and separates assignment steps in the wrong order.
Source for verification
https://support.google.com/campaignmanager/answer/2838056
https://support.google.com/campaignmanager/answer/2826636
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