- How should you approach creative effectiveness in order to boost performance of video campaigns?
- You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
- You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
- If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?
- You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
- A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
- You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
- What’s the value of Insights Finder and Find My Audience?
- What can Reach Planner help with when doing media planning?
- What are the four reasons why creators choose YouTube?
- You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
- You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
- When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?
- To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?
- You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
- Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
- To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?
- When creating a video action campaign, why is it a good idea to opt into optimised targeting?
- When optimising a campaign to drive conversions faster, what action should you take?
- What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?
- How should you summarise the short-form content trend to a marketing expert?
- If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?
- If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
- If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?
- If you were optimising a campaign to drive conversions faster, what would you do?
- If you’re running a Google video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
- If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
- How does YouTube serve users, creators and advertisers?
- A business owner uses Google’s video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?
- After using Google’s video solutions to achieve your awareness, consideration or action goals, which of the following is a benefit that you might see?
- An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
- As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier for them to take meaningful actions that can be measured?
- You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to Google video partners?
- Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?
- YouTube serves users, creators and advertisers in which of the following ways?
- You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call to actions (CTAs) should you use in the ad?
- You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?
- You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- Why should you opt into optimised targeting when creating a video action campaign?
- You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution should you use?
- You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
- If you want to improve performance of video campaigns, what approach should you take with creative?
- How should you improve a video ad’s effectiveness in post-production?
- Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
- To improve the performance of video campaigns, how should you approach creative effectiveness?
- To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
- What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
- When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
- If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
- To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
- In video advertising, which of the following techniques should you apply to help people think or feel something?
- What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
- When would you use Insights Finder and Find My Audience?
- Reach Planner has three primary benefits. What do they include?
- If you’re running a video action campaign, how should you approach your measurement strategy?
- What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
- To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
- What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
- To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
- What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
- What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
- Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
- What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
- Creators choose YouTube for which of the following four reasons?
- What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
- If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
- To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
- What streaming trend should YouTube advertisers be most aware of?
- If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
- What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
- Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
- To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
- What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
- Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
- You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
- Reach Planner can help with which of the following when doing media planning?
- How does a Google video campaign with a ‘brand awareness and reach’ campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
- How should you approach your measurement strategy, if you were planning to run a video action campaign?
- What best practice should you follow when making creative for a video action campaign?
- While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
- While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
- Reach Planner can provide which of the three primary benefits?
- You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
- If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
- To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
- YouTube advertisers should understand which of the following trends about streaming?
- If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
- What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?
- You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
- To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
- As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
- If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
- What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
- You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
- You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
- When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
- If you were making creative for a video action campaign, what best practice should you follow?
- To drive more conversions, how should you approach evaluating video action campaign performance?
- You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
- With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
- Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?