Google Analytics Certification (OLD)

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  1. Google Analytics Certification (OLD)
  2. Your team is looking to add a net-new report to the left-hand nav that shows the source / medium filtered to desktop users only. Which new report template should they use to create this?
  3. Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?
  4. Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?
  5. You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
  6. What can you do with audience triggers?
  7. When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?
  8. You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?
  9. If you want to permanently switch the default primary dimension for the User Acquisition Report within your Google Analytics property, which action should you take to do this?
  10. You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?
  11. How can Google Ads use audiences from Google Analytics when the two are linked?
  12. If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?
  13. To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?
  14. Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
  15. You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?
  16. When you view a User Acquisition Report and a Traffic Acquisition Report, what are the key differences in the information each report will highlight for you?
  17. If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?
  18. You’d like to pull a Free-Form Report for an upcoming meeting. Which types of visualizations are available to include in this report?
  19. How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
  20. If you’re a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
  21. The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
  22. Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?
  23. As a business owner, you’d like to do a deeper breakdown and analysis of the data that’s displayed in your standard table report. Which feature would help you do that?
  24. You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?
  25. Which of these definitions describe a data stream as it relates to Google Analytics?
  26. You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
  27. You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a “user property” collected by Google Analytics?
  28. Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device they’re using?
  29. If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
  30. If you’ve enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?
  31. Whenever a website visitor views any page on your site, they trigger the page_view event. But your team wants to define a new event to trigger when visitors land on a particular page, such as the homepage. Once they go to Events in the Google Analytics interface, which option should they choose to accomplish this?
  32. When troubleshooting data discrepancies or unexpected trends in your Google Analytics property, which dimensions are commonly used to identify potential issues or anomalies?
  33. When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
  34. Once you’ve customized a report, where does it need to be added to in order to appear in the left-hand navigation?
  35. If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as “organic search” or “referral,” which dimension will show you that information?
  36. If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?
  37. Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?
  38. Your team wants more clarification around what information is covered in the User Acquisition Report and the Traffic Acquisition Report. What would you highlight for your team as the key differences between the two reports?
  39. You’ve placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they’ve been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
  40. You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?
  41. You want to see how your users are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?
  42. You’d like to further break down and analyze the data shown in a standard table report. Which feature would you select to do that?
  43. You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?
  44. You want to develop a dashboard to view your analytics data alongside your in-store customer purchase data, which lives in another business application. Which of these Google Analytics features can you use to achieve this?
  45. You want to compare whether users behave differently on your product detail pages based on the type of device they’re using. Which report can you use to find this information?
  46. Which component of the Analytics interface allows you to see multiple groups of data side by side in a table report?
  47. Which dimension would you use to select a homepage view when building a purchase funnel in Explore?
  48. Which feature allows you to further break down and analyze the data displayed in a standard table report?
  49. What types of visualizations are available in the Free-Form Report?
  50. What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
  51. What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?
  52. Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
  53. Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
  54. Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?
  55. You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
  56. You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
  57. You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
  58. You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
  59. You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
  60. You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
  61. You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?
  62. You want to link your Google Analytics property to BigQuery. What two options will you find when deciding how often data is exported to BigQuery?
  63. You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
  64. You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
  65. You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
  66. You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
  67. You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
  68. You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
  69. You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
  70. You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
  71. You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
  72. You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
  73. You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?
  74. You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
  75. You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
  76. You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
  77. You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?
  78. Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?
  79. Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
  80. Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?
  81. Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?
  82. Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
  83. Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?
  84. Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
  85. Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?
  86. Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
  87. Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
  88. Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
  89. Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?
  90. Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
  91. Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
  92. Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?
  93. Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?
  94. When linking your Google Analytics property to BigQuery, what are the two options you’ll see when choosing how frequently data is exported to BigQuery?
  95. When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?
  96. When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
  97. When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
  98. When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?
  99. What scope would be set for a custom dimension that reports membership status for a customer rewards program?
  100. What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
  101. What model represents the hierarchical structure of a Google Analytics account?
  102. What is something you can do with your data when you export your Google Analytics data to BigQuery?
  103. What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?
  104. What do audience triggers allow you to do?
  105. What distinguishes Google Analytics 4 properties from Universal Analytics properties?
  106. What data does the Realtime report show?
  107. What can you find in the Realtime report?
  108. Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
  109. To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
  110. One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
  111. One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?
  112. One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
  113. In which of these situations could you use the Engagement overview report in Google Analytics?
  114. If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?
  115. If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
  116. If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?
  117. If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
  118. If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?
  119. If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?
  120. If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?
  121. How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?
  122. How do Google Analytics 4 properties differ from Universal Analytics properties?
  123. You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?
  124. You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
  125. If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?
  126. Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
  127. You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
  128. You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?
  129. What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?
  130. If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
  131. You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
  132. You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a “metric” in Google Analytics?
  133. Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
  134. Which of these structures represents a Google Analytics account’s hierarchy?
  135. You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?
  136. Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?
  137. Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
  138. After you’ve exported Google Analytics data to BigQuery, what can you do with your data?
  139. You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
  140. You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?
  141. Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?
  142. You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
  143. If you managed a blog that featured multiple different writers, what could you use to report the relevant writer’s name on each article page?
  144. If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
  145. You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
  146. There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
  147. You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
  148. If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?
  149. Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?
  150. If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
  151. Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
  152. Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
  153. Which of these configurations show a Google Analytics account’s hierarchical structure?
  154. Because you’ve set up your web data stream, your website is already feeding data to your Google Analytics property.
  155. In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?
  156. You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?
  157. You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as conversions, and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
  158. You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You’re interested in gaining insight to which of these is driving the most new customers and the most conversions. Which dimension shows you where your website users arrived from, such as “organic search” or “referral”?
  159. The page_view event is triggered whenever a website visitor views any page on your site. If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you’ve navigated to Events in the Google Analytics interface?
  160. You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?
  161. You’ve just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
  162. Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
  163. Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
  164. You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

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