- You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- When you use location extensions linked through a Google Business Profile, what information is displayed?
- Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
- Once you’ve uploaded a local product inventory feed and set a feed schedule, what’s next?
- Which calculation would tell you the value of a store visit to your business?
- What non-Google Ads data is used to model store visits?
- Which of these would you need in order to report store visits? Choose two.
- What is the recommended minimum frequency update for the local product inventory feed?
- Aside from store visits, which of these inputs would you need to measure store sales?
- You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?
- What benefit does the pickup later option offer?
- What does Google Merchant Center do?
- Which of these benefits are associated with Local Inventory Ads?
- Which of these automation tools can optimize for online as well as offline shoppers?
- For which of these scenarios would an affiliate location extension be useful?
- Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.
- When should you use a location extension over an affiliate location extension?
- Which of these are reported as local actions?
- After uploading a local product inventory feed and setting a feed schedule, what should your next move be?
- Which of these goals would a store marketing/traditional marketing team prioritize?
- How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two responses.
- How would you define incrementality?
- Which of these is displayed when you use location extensions linked through a Google Business Profile?
- If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
- Store visits are modeled using which non-Google Ads signals?
- What might you miss out on if you optimize for online conversions exclusively?
- How does Google measure store visits?
- If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?
- For which of these situations would a location extension be preferable to an affiliate location extension?
- If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
- In which of these situations would an affiliate location extension be appropriately used?
- If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
- Which of these options is an offline rather than an online advertising channel?
- Which attribute do you need to have for a product inventory feed?
- You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- Which of these definitions describes incrementality?
- How does a control group function in an experiment?
- You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
- Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?
- A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.
- For which of these industries would Performance Max for store goals be useful? Choose three.
- Which of these location data sources requires a user to create an account and link it to Google Ads?
- Which of these are considered Offline Sales approaches? Choose three.
- You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
- When is an omnichannel shopping campaign approach appropriate?
- What’s the benefit of utilizing pickup later?
- You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
- When creating a Performance Max for store goals campaign, which manual input would you need to provide?
- When developing an online-to-offline strategy, how can you engage with your team?
- Which of the following are Offline Sales approaches? Choose three.
- Which of these campaign objectives would you establish for a Performance Max for store goals campaign?
- Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
- You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
- Which of these benefits can Local Inventory Ads provide?
- You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
- At a minimum, how often should you update your local product inventory feed?
- What’s the role of the control group?
- Which of these are prerequisites for reporting store visits? Choose two.
- Which of these automation tools is useful for optimizing
- For which of these location data sources would you need to set up an account linked to Google Ads?
- You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
- You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
- How would you calculate a store visit’s value to your business?
- If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, which technique should you use?
- Which of these behaviors is typical of Omnichannel customers making a purchase?
- Which of these scenarios calls for a store-centric approach?
- If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
- How does Google characterize geo-based experiments?
- What’s the drawback of optimizing only for online conversions?
- In addition to store visits, what input would you need to gauge store sales?
- If you wanted to determine whether an ad drove incremental results, what method would you choose?
- In regards to in-store goals, what is Performance Max’s key benefit?
- Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.
- Which advertising channel is considered an offline (traditional) channel?
- As far as budget and time is concerned, which of these is the recommended practice?
- Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
- You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
- How do Omnichannel customers behave when making a purchase?
- What would a store marketing or traditional marketing team view as a priority?
- Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.
- How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?
- Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
- Which of these engagements would be reported as local actions?
- Which option describes how Google accounts for a store visit?
- Which of these attributes does a local product inventory feed require?
- How do geo-based experiments work?
- If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.
- What is Google Merchant Center?
- When should an omnichannel shopping campaign approach be used?
- What is Performance Max’s key benefit regarding in-store goals?
- In which of these industries would Performance Max for store goals be helpful? Choose three.
- Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
- To determine whether an ad drove incremental results, what method would you use?
- For which of these scenarios would a store-centric approach be useful?
- You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?
- You own a small music shop and want to create a product-specific landing page as required by Local Inventory Ads. Which of these features would allow you to advertise your products on Local Inventory Ads?
- You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
- Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
- How many Google Opinion Rewards participants volunteer for panels that validate store visits?